green gumption is:



We achieve a lot with a little, always delivering the highest quality work.



We think creatively to produce appropriate, achievable solutions.



More than 30 years of collective sustainability insight and experience.



We devise, we implement, we evaluate: job done and no fuss!



Our wisdom derives from decades of creating solutions with clients.



We only work with the very best – do you pass muster?

what we do

Green Gumption is an independently-owned sustainability agency offering a unique set of technical skills, research capabilities, report authorship, employee training, creative innovation and data modelling services. Formerly known as paula owen consulting, Green Gumption has built a strong reputation for delivering the highest quality work across a wide range of topics pertinent to environmental sustainability.

Our work spans: energy use and efficiency, carbon management tools, evaluation, energy demand modelling, water education, transportation, employee engagement and innovative educational programme delivery. We provide solutions for businesses large and small, charities and not-for-profit organisations on their environmental sustainability challenges, whatever form they take. Read on to find out more about the type of work we undertake.

Recent projects:

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who we work with

We work with a diverse range of companies and organisations.  We are perfectly at home working with charities, not-for-profit organisations and SME agencies as we are with large, international, blue chip companies.

Our unique range of offerings and wide sustainability expertise means we can tackle anything from complex technical research projects to creative communication and educational campaigns, and a lot more besides.

Hover over our clients’ logos below to get a taste of the range of projects we have undertaken.

Training & Engagement

Education & Behaviour Change

Evaluation & Research

Modelling & Tools

what we write

We have researched & written on a wide range of environmental topics, below we showcase a selection of our most popular technical reports, books and other publications. To view our complete library, click here.

CA EED Impact Report

CA EED Impact Report

This is the second Impact Report that details the activity of the Concerted Action (CA) for the effective implementation of the Energy Efficiency Directive (EED) across all 27 EU Member States, plus Norway.

This report highlights the events, outcomes and the inevitable pandemic-related changes to the original Action that have occurred since April 2019 through to April 2022.

Click here to download the report.

London's Just Transition

London’s Just Transition

In January 2022, the LSDC held a conference to explore what London’s equitable journey to a net-zero carbon city could look like. It convened a group of experts and asked them to outline the challenges and opportunities involved with creating a Just Transition in the vital areas of Jobs & Skills, Communities and Governance. This report summarises the key themes that emerged, which will inspire future work from the LSDC (drawing on the conference outcomes).

Click here to download the report.

Big Lottery Fund - Greening Our Grantholders

Big Lottery Fund – greening our grantholders

A project, commissioned by Big Lottery Fund, to investigate to what extent environmental considerations are considered in the grant giving sector. We interviewed a range of  UK/overseas grant giving bodies to ascertain how many consider the environment, and environmental practices of applicants, when awarding grants. We then devised a spectrum of environmental interventions for the Fund’s consideration to help make grant award decisions and support the eco practices of grant holders. Click here to download.

CLASP Annual Report

CLASP Annual Report

We were selected by CLASP, the international NGO dedicated to improving the efficiency of energy-using equipment and other systems,  to write and produce their first annual report. The work consisted of researching the history of CLASP, interviewing staff members, writing and designing the report, and the accompanying shorter  brochure, ready for both print and online publication. Click here to download a copy of the report.

Powering the Nation

Defra, DECC & EST – Powering the Nation

Launched in 2012 to huge media interest, this publication is a summary report of the culmination of a three year ground-breaking research study from Defra, DECC and the Energy Saving Trust.  It details the findings of a project that investigated typical electricity consumption patterns in hundreds of average English homes over a period of a year. This study was the second biggest of its type every conducted. Paula Owen authored the report. Click here to download.

Schools Water Education and Engagement

Thames Water – Schools Engagement Programme

In academic year 2014-15,  eco action games and paula owen consulting ran a schools education and behaviour change project for Thames Water.  The purpose of the project was to teach both primary & secondary school children about the importance of water saving.  The results are fascinating and encouraging, demonstrating that a games-centric, positive approach to eco-education is effective and cost efficient. Click here to download the report. The project has now been recommissioned for this current school year.

How Gamification Can Help Your Business Engage in Sustainability

Gamification & Business Sustainability

Entitled How Gamification can help your Business Engage in Sustainability’ this short book was researched and written by our CEO Paula Owen and published by Do Sustainability as part of the DoShort series of business primers. You can purchase a copy here, using code GAME15 to receive a 15% discount, or contact us below for a FREE review copy.

Addressing the Rebound Effect

Addressing the Rebound Effect

Commissioned by the EU Commission, Paula Owen was part of a pan-European technical expert team that conducted a timely and comprehensive research project that collected and analysed all the available evidence on the existence of the Rebound Effect and its impact on energy saving. Both aspects of rebound are considered – direct indirect and all energy using [...]

The Rise of the Machines

Defra & EST – The Rise of the Machines

This critically acclaimed, and much referenced, work charts the rise of energy using products in the home from the 1970s to modern day.  It highlights the fact that although products and appliances have become more efficient over the decades, electricity use has doubled in the domestic sector over the same timescale. Paula Owen devised, researched and wrote this report whilst simultaneously working for the Energy Saving Trust and seconded to Defra. Click here to download.

The Ampere Strikes Back

The Ampere Strikes Back

A follow-up to the massively successful Rise of the Machines, and continuing the Sci-Fi homage title trend! This publication focuses on the domestic Consumer Electronics (CE) and Information & Communications Technology (ICT) sectors and demonstrates  their increasingly important contribution to household electricity usage.  Click here to download.

who we are

We are an independent team of sustainability professionals and climate change experts. We come together in a fluid team structure to contribute our varied, but complimentary, skills base to tackle client’s needs. We have a core team of staff and supplement that team with our wide network of carefully chosen associates who complement our skill base.

With combined decades of experience in the areas of: energy efficiency, climate change, carbon reduction, behavioural change initiatives, environmental advice and green marketing consultancy, we can muster the perfect team of professionals to help you tackle the sustainability challenges that you face in the workplace. Contact us using the form below for an informal chat about your requirements.

Dr Paula Owen – Founder & CEO

Dr Paula OwenPaula is an environmental sustainability specialist with over two decades of professional experience in the areas of sustainability, energy efficiency, behaviour change and carbon measurement tools. Paula has a DPhil in climate change chemistry from the University of Oxford, a Masters degree from City University, London and has worked within the academic, corporate, public, charitable and governmental  sectors over her career. She is a published author with a number of books, academic papers and research reports to her name. She is also the co-founder of our sister company eco action games. Read more about Paula here.

Jamie Beevor – Technical Director

Jamie BeevorA fan of data, spreadsheets and the nuts and bolts of sustainability, Jamie leads on all things technical at Green Gumption. His ten years of working in the sustainability sector has led to him developing expertise in many areas, most notably in energy efficiency and sustainable transport. Over the past five years he has been a key member of a team delivering pioneering energy modelling projects which forecast how the changing adoption of technology could be expected to impact on future energy demand at substation, city, DNO and national levels.

Tracy Avison – Design Director

Tracy AvisonTracy is our creative genius, who we call upon whenever we need to enliven our words and data. Tracy is adept at bringing the, sometimes dry, world of sustainability to life, telling the story through infographics and creative design. Tracy is also founder of Zuma, an independent branding and graphic design consultancy.  Zuma creates brands, breathes new life into existing brands and works across disciplines to produce engaging and effective work.  Previously, Tracy worked at The Partners, the UK’s leading creative consultancy, she became Design Director and won numerous awards. She is also co-founder of eco action games, our sister company and delivery partner on educational projects.